Corporate Culture

Vision:
To become a healthier, longer-lasting corporation

Core Values:
BENFEN, Integrity, Team Spirit, Superior Quality, Constant Learning, Innovation, Customers Orientation

“本分” (BENFEN). It is difficult to express it perfectly in English, but it essentially means to adhere firmly to one’s own duties and principles. There are several layers of meaning here:

Be honest and trustworthy;
Discharge our own duties and responsibilities regardless of others’ conduct;
Insulate our minds from outside pressures so that we can focus on the very simple basics of what we should be doing;
Never take advantage of others even when we are in a position to do so;
Self-reflect and take responsibilities when problems arise instead of blaming others.
Specifically for Mro-Online, the management’s 本分 (Ben Fen) is to relentlessly focus on value creation for our customers.

Mission:
●To Customers: Provide quality products and superior service
●To Employees: Create and maintain a harmonious, respectful work environment
●To Business Partners: Create a fair, equal cooperative platform with mutual benefits